When the people starting entering the room to see the presentation
they could read on the projection "Write a letter to a friend
" and see different letter templates, branded with HOI, lying on every chair. To us, it was really important setting the stage
and provoke the audience before starting the pitch. Most of the people in the audience shared that they didn't remember last time they have handwritten a letter to someone... That gave us the foundation to build a case around our brief's question: "How might we turn conflicts into something affirmative and constructive within a community?"
After getting people's attention, we knew they were more keen to understand our proposition. We presented the website
as our MVP
but also walk them through our vision
of creating a system — constellation of products and services, both online and offline